Chloé has a stuffed animal that looks kinda like a cat princess in pyjamas. It is also a hand puppet. It has everything a baby's stuffed animal should have to engage the baby: it's made of several different kinds of material, has ruffles on the arms and neck, a night cap (not a drink, a head covering), a cute kitty face and ears sticking out of the cap, even a tiny mirror attached to one hand by a piece of elastic. But more often than not, she plays with the little white tag (about 2x4 cm) attached to the side. She takes it between her forefinger and thumb, coos at it and then talks to it, turns it front to back. It's like this amazing discovery in the midst of a glut of infant provocation.
And it's like this with everything. Tags are just fascinating. You don't need any special toys, just something safe for the baby to play with - with a tag.
I read that this is an attention to detail that babies develop when they're around 7 months old. They notice smaller things and then inspect them. And most toys for babies are big and bold, to attract their attention, I guess.
Chloé also likes to tear up paper into tiny little tag-sized pieces and examine it. Unfortunately she's starting to eat those little pieces, so we may have to take away the fashion magazines that she so enthusiastically tears up.